On February 9, 2025, Super Bowl LIX reached a global audience of 191-million people, with 127.7-million of those viewers living in the United States. If you were lucky enough to snag a 30-second advertising spot during the game, it would have cost about $8 million. That’s probably more money than
There was a time in the history of search engines, when keywords were everything. As an example, a story told by the website SEO says that search engine optimization had its start back in the pre-Google days of 1995, when the once-popular band, Jefferson Starship, complained that in doing a
You may think that, because you don’t have a huge company with an enormous marketing budget, that using influencers is not something you can afford. The fact is, there are influencers for every budget that can reach any target audience. How important are influencers? LinkedIn reports that 75% of people
For those living in a world where print ads are the ultimate advertising medium, you may be shying away from using influencers based on several common, easily disprovable myths. For example, you may think that influencers are a fad and aren’t worth the investment. However, according to the Digital Marketing
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