Specialties

Grocery Stores

Grocery store marketing is a hot spot for McFadden/Gavender! We specialize in developing grocery brands from conception to long-term profitability. Every service we provide is measured by ROI, typically with the goal of increased sales or brand awareness. We are well-known for our work in the food and grocery industry doing everything from weekly ads (heavy versioning), private labels, FSIs, broker presentations and packaging, to social media. We touch all facets of marketing and advertising in the grocery industry.

Whether your brand is a startup or rapidly expanding, we support your grand openings with full-service agency capabilities including: Public relations, media, creative design, online and more. We travel with our clients for grand openings and manage the media secured by our PR team in person. Successful grand openings include targeted media plans and public relations outreach. Together, we will develop a budget and marketing plan to create buzz in both new and existing markets.

We design weekly sales flyers for grocery that are versioned by market. We can create weekly, monthly or other timely sales inserts, flyers and ROPs, from scratch or by working with in-house teams to get done whatever job is needed. In-store signage and marketing, whether you need an entire image overhaul or occasional promotion for in-store specials, are also among our specialties.

Our creative team of inspirational, imaginative graphic designers is capable of producing any conceivable ad design/message or collateral type. Our team utilizes the latest technologies for print ads, collateral, eblasts and web design, as well as creative concept and direction for any video-related campaigns and photo shoots.

We develop social media campaigns to promote your services, including: Original graphics and artwork; live, tailored consumer interaction; custom apps; custom landing pages; surveys and polls; events and promotions; and maintaining a presence in the newest social media trends.

Trade and retail conventions are important in the grocery industry. We provide PR services encompassing scheduled interviews, meet-and-greets, print coverage, press kits, press releases, social media and online show tools. Our creative services include designing booths, pop-ups, brochures and creating product mockups. We also secure sponsorships and advertising in show magazines and programs.

 

Grocery Store Marketing