The internet is where new customers go to find out more about you and where loyal customers go to see what’s going on with their favorite brand — essentially, your website is your brand’s marketing hub and we treat it as such. We have designers, coders, and writers producing relevant content resulting in a website that tells your company story. You can expect search engine optimization (SEO) and management (SEM), relevant content, analytics, and a link-building strategy to drive traffic to your website. McFadden/Gavender provides award-wining online services as a one stop solution for all of your website needs.
Search Engine Optimization and Management
Even the best website is useless if no one can find it, which is why we optimize all websites for optimum search engine performance. We research relevant keywords and keep our eye out for keyword opportunities by keeping track of what your competitors are doing. We monitor your website’s search engine ranking placement, meaning we can see exactly where your website ranks among all major search engines for specific keywords. Proper search engine optimization can save your brand thousands of dollars while putting your name in front of potential new customers.
Today, more than 20% of web traffic is generated on mobile devices — and this number is only going to continue to grow. We live in an on-the-go society, which means having a website that caters to users on mobile devices is more important than ever. We use our insight on mobile trends to keep your brand one step ahead and we design your website to respond to the consumer’s device to offer the best user experience possible.