mg and more.

industry insights

boost sales with multi-channel marketing

How to Boost Sales with Multi-Channel Marketing

Marketing managers have a lot of options in for marketing tactics, which can make creating a cohesive marketing strategy difficult. Where should a company’s limited number of advertising dollars go? Should a marketing plan focus on web ads, email, mobile, social media, direct mail, print media, radio, TV, or pay-per-click?

Read More
people in a circle

Is Your Marketing Strategy Based on the Golden Circle?

In the movie Amistad, Theodore Joadson is a defense lawyer representing illegally purchased slaves who are accused of mutiny and murder after causing an uprising on the ship that was bringing them from Africa to Cuba. Public opinion was against the kidnapped slaves, so Joadson asks an elderly John Quincy

Read More
What's Your SEO Strategy? Here's How to Increase Web Traffic

What’s Your SEO Strategy?

You hear about Search Engine Optimization (SEO) all the time. You know it’s important, but do you know how it affects your business? SEO increases the traffic that’s directed to your website through search engine results. There are steps a company can take to make those search engine results more

Read More

What Can You Learn from Your Website?

Your company has an attractive and fully functioning website. Your products are easy to find, easy to see, easy for customers to purchase, and that’s great. But if that’s all your website does, you’re only using a fraction of its potential.

Read More