Barbara has more than 25 years of marketing experience, including marketing, advertising, public relations, sales promotions and market research. She was the Director of International Advertising for a 2.8 billion dollar specialty retailer and VP for an NYC-based media research company. Barbara’s full-service corporate in-house advertising agency was responsible for an 80 million dollar retail advertising budget. Her experience with a national specialty retailer involved 200+ merchandisers throughout 26 states (and Mexico), tight budgets and bottom-line accountability. That means she understands every level of marketing and knows it is relentless. She is always available, at any time of day, to provide sound business advice and solutions to all clients when they need it. Strategic planning, media buying, creative and production, public relations, market research and event management add to Barbara’s full-service experience.