For the second year in a row, McFadden/Gavender, Inc. is awarded 5 Addy awards during the Tucson Advertising Federation annual award event. The coveted ADDYs recognize excellence for exceptional work in all phases of advertising, marketing, packaging, web design, video, and more.
Together, with our prestigious client, Icelandic Glacial Natural Spring Water, we published a creatively driven ad that is now appearing in the top women’s fashion magazines nationwide. Collectively collaborating for an effective concept that complements the water brands success, the message of leveraging the natural beauty of Iceland’s legendary landscape and natural resource ultimately came across in the eye-catching advertisement.
Our clients tell us what they want, we will make it happen.
The 32nd Annual ADDY awards hosted by The American Advertising Federation Tucson were a huge success this year. The ADDY Awards are the advertising industry’s largest competition, attracting more than 50,000 entries every year. This competition recognizes and rewards creative excellence in the art of advertising. At the end of the night, McFadden/Gavender came home with a Silver ADDY for Westward Look Wyndham Grand Resort and Spa’s website design, Silver ADDY for a direct marketing piece for Sprouts Farmers Market, Gold for a Sprouts television commercial and Best of Show for Broadcast for the Sprouts commercial.
A trade show can be the most important thing you do all year, but it is not an inexpensive commitment. How can you make your investment pay off, not only in terms of sales but in precious face-to-face time?
With top food and grocery shows coming up – including the produce industry’s Fresh Summit (Oct. 18-20), the natural industry’s Supply Side West (Nov. 12-16) and Expo West (March 6-9), Winter Fancy Food (Jan. 19-21), and Summer Fancy Food (June 29-July 1) – here are some tips from years of experience from all of us at McFadden/Gavender.
Is your company considering a big grand opening event or do you already have one in the works? Let us share a few things before you tackle this job. Your main goal with celebrating a grand opening is to reach out to the community and get its attention. A business has great potential if it has the support of the local community.
Presenting … our award-winning national TV spot for Sprouts! Created and produced entirely by our creative team, this 30-second TV ad delivers the client’s message – that Sprouts offers right-from-the-earth food at down-to-earth prices – in a clever and entertaining way. Designed to be updated weekly with special offers or events, this eye-catching spot uses 3D animation along with 2D photographic technology to allow viewers to travel down the road to healthy eating at their neighborhood Sprouts. You almost want to get a bag of popcorn (naturally grown, of course) to watch it! McFadden/Gavender is ready for your close-up!
We’re not going to waste your time telling you why you need Search Engine Optimization (SEO), but we will start by letting you know that almost 60% of search engine traffic goes to websites in the top three results, more than 36% of that traffic goes to the top result and more than 75% of Google users will never go beyond the first page of results! This means placing a website in the top results can be the difference between success and failure for a company.
Cedarlane® Natural Foods’ newest line of all-natural CedarLEAN lunch entrées, Soup and Wrap combos, already is gaining high-profile accolades! The October 2012 issue of EveryDay with Rachael Ray notes that the Soup and Wrap combos are a healthy way to “shake up your grocery list.”
Soup and Wrap combos, introduced this summer, were designed for the health-conscious consumer looking for convenient, tasty, low-calorie meals. The new CedarLEAN line satisfies growing consumer demand for nutritious, flavorful options in the frozen foods category. Travel a world of flavors with the Minestrone Soup and Mediterranean Wrap, Butternut Squash Soup and Quinoa Wrap and Lentil Vegetable Soup and Samosa Wrap. Each Soup and Wrap entrée contains 230 calories or fewer, is high in protein and fiber, and has 6 grams of sugar or less. To learn more about Cedarlane Natural Foods, please visit www.CedarlaneFoods.com.