And the GOLD Addy goes to … McFadden / Gavender!

March 21st, 2014

awards featured image

The 32nd Annual ADDY awards hosted by The American Advertising Federation Tucson were a huge success this year. The ADDY Awards are the advertising industry’s largest competition, attracting more than 50,000 entries every year. This competition recognizes and rewards creative excellence in the art of advertising. At the end of the night, McFadden/Gavender came home with a Silver ADDY for Westward Look Wyndham Grand Resort and Spa’s website design, Silver ADDY for a direct marketing piece for Sprouts Farmers Market, Gold for a Sprouts television commercial and Best of Show for Broadcast for the Sprouts commercial.

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8 Tips for a Better Trade Show Experience

October 9th, 2013

conventions

A trade show can be the most important thing you do all year, but it is not an inexpensive commitment. How can you make your investment pay off, not only in terms of sales but in precious face-to-face time?

With top food and grocery shows coming up – including the produce industry’s Fresh Summit (Oct. 18-20), the natural industry’s Supply Side West (Nov. 12-16) and Expo West (March 6-9), Winter Fancy Food (Jan. 19-21), and Summer Fancy Food (June 29-July 1) – here are some tips from years of experience from all of us at McFadden/Gavender.

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Think Local; 3 Grand Opening Tips for Reaching the Community

September 13th, 2013

grand-opening-ribbon

Is your company considering a big grand opening event or do you already have one in the works? Let us share a few things before you tackle this job. Your main goal with celebrating a grand opening is to reach out to the community and get its attention. A business has great potential if it has the support of the local community.

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Top 5 Reasons Your Brand Should Be on Pinterest

March 21st, 2013

Pinterest Marketing

Are you debating whether your brand should be on Pinterest? Well, debate no longer … the answer is yes, and here’s why.

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Facebook Contests: Fan Gates, Share Gates, Friend Gates and More

January 9th, 2013

Facebook Contests

Marketers have been leveraging Facebook contests since the social network opened its doors to business profiles in 2007. Many types of Facebook contests exist — all with the same goal of creating more interaction between a brand and the consumer while also reaching new fans. This article aims to explain the differences between the many types of Facebook contests.

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Sprouts Launches New T.V. Spot

November 21st, 2012

Presenting … our new national TV spot for Sprouts! Created and produced entirely by our creative team, this 30-second TV ad delivers the client’s message – that Sprouts offers right-from-the-earth food at down-to-earth prices – in a clever and entertaining way. Designed to be updated weekly with special offers or events, this eye-catching spot uses 3D animation along with 2D photographic technology to allow viewers to travel down the road to healthy eating at their neighborhood Sprouts. You almost want to get a bag of popcorn (naturally grown, of course) to watch it! McFadden/Gavender is ready for your close-up!

Importance of SEO Explained (in language everyone can understand!)

September 11th, 2012

Search Engine Optimization on Google

We’re not going to waste your time telling you why you need Search Engine Optimization (SEO), but we will start by letting you know that almost 60% of search engine traffic goes to websites in the top three results, more than 36% of that traffic goes to the top result and more than 75% of Google users will never go beyond the first page of results! This means placing a website in the top results can be the difference between success and failure for a company.

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CedarLEAN Soups and Wraps Attract Attention

July 18th, 2012

Cedarlane® Natural Foods’ newest line of all-natural CedarLEAN lunch entrées, Soup and Wrap combos, already is gaining high-profile accolades! The October 2012 issue of EveryDay with Rachael Ray notes that the Soup and Wrap combos are a healthy way to “shake up your grocery list.”

Soup and Wrap combos, introduced this summer, were designed for the health-conscious consumer looking for convenient, tasty, low-calorie meals. The new CedarLEAN line satisfies growing consumer demand for nutritious, flavorful options in the frozen foods category. Travel a world of flavors with the Minestrone Soup and Mediterranean Wrap, Butternut Squash Soup and Quinoa Wrap and Lentil Vegetable Soup and Samosa Wrap. Each Soup and Wrap entrée contains 230 calories or fewer, is high in protein and fiber, and has 6 grams of sugar or less. To learn more about Cedarlane Natural Foods, please visit www.CedarlaneFoods.com.